Spending time at the beach and going to partie is not my dream-holiday. I like travelling, visiting new places.. Ofcourse the south of France is not so rich with architectural sights, but there are a lot of small towns which are worth seeing.
There is Grasse which is famous with perfumes. You can walk around for hours choosing perfumes for yourself and for your house. You can also visit the museum of the brand "Fragonard", the brand which produces famous perfumes for centuries.
There is Sant Paul de Vence, where you can see the grave of Marc Chagall and enjoy the creations of painters who live and work in this town of painters. You can always buy a picture that you like.
And there is Gourdon, a small, tiny town in mountains. You can have a walk around the city in 7 minutes or less. But it is very beautiful, there are a lot of candy shops and there is a wonderful view to Cote d'Azure valleys.